Businesses looking to deploy smartphone-based customer service apps have a new option in the form of Interaction Mobilizer, a new software platform from business communication provider Interactive Intelligence.
The platform allows businesses to deploy self-service apps using iPhones, Android phones and Windows phones, as well as via their own Facebook sites.
As well as performing tasks specified by the publisher, the user can request a call-back from a service representative, and be updated as to when this will occur. In these cases the customer services agent is automatically provided with contextual information such as the customer’s name and what device they are using; chat, text messaging and video will all be supported in future versions.
Apps can be published on the appropriate app market, or via the organisation’s own website.
Brendan Maree, ANZ managing director for Interactive Intelligence, says as smartphones become more ubiquitous, customers will demand more efficient ways to use their devices for business transactions.
"We developed Interaction Mobilizer to empower companies to more quickly deploy transactional mobile apps that give customers a unified customer service experience,” Maree says.
Interaction Mobilizer is expected to be available by the end of June - go here for more info.