ChannelLife NZ - Kobo expands direct distribution to NZ

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Kobo expands direct distribution to NZ

Kobo has announced its family of eReaders is available for purchase directly at Kobo.com for readers in New Zealand.

Including the Kobo Touch, Kobo Glo, Kobo Mini, and the recently-launched Kobo Aura HD E Ink eReaders, as well as the Kobo Arc 7 Google-certified Android tablet, Kobo says eReader accessories are also be available for sale online.

Kobo retailers in New Zealand include Booksellers New Zealand, Whitcoulls, Paper Plus, JB HiFi, Noel Leeming, and Harvey Norman.

As a result of the move, Kobo continues to expand its footprint through retail and publishing partners around the world, with 14.5 million registered users now signed up.

The company also announced double-digit Q1 year-over-year growth across its content and device sales.

Kobo Aura HD, which is the highest resolution E Ink eReader available on the market, accounted for 27% of Kobo devices sold at retail since its launch.

Through 2013, Kobo says it will continue to expand its platform internationally, and launch in new markets such as India, among others.

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