Ingram Micro’s New Zealand Technology Showcase, New Zealand’s largest tech showcase, took place in August this year, with over 2000 people attending.
With the likes of Apple, Toshiba, HP, Microsoft, IBM and Brother exhibiting alongside Cisco, Fortinet, Redhat and VMWare among many others, the showcase was a big opportunity for techies to discover what is at the forefront of technology by connecting with a wide range of vendors.
Ingram Micro says 72 percent of attendees came from the technology and communication industry, with vendors collecting 1580 leads. Ingram Micro says Trend Micro, VMWare and Storage craft were the top three vendors who maximised on the opportunity.
The showcase indicated a change in the types of people attending technology events. Tech events previously had a mainly reseller focus, however the Ingram Micro showcase opened its doors to end-users. The seminars has a blended message for both resellers and their end-user customers.
Ingram Micro says there were 16 percent more resellers than the 2013 event, while there were 61% more end-users, suggesting end-users are more engaged in how technology is brought to the market.
Attendees were able to chat with experts in their fields and check out new products at exhibitor stands, and were able to attend a variety of 40-minute seminars presented by various local and international industry experts.
Ingram Micro says HP had the best stand at the show, winning the King of the Show trophy. “Big, yet cost effective, smart, reusable stand design tying in with the giveaway scooter promo and simulator game. Effective product display a great engagement by staff”.
The showcase was well received by attendees, giving them the opportunity to network with other IT professionals and take clients though to see products in real life.