Join members of the Emirates Team New Zealand design team for an Auckland lunch as they share how Dell's end-to-end solutions drove innovation to the highest level, kickstarting a surge of technical brilliance in front of the watching world at the 2013 America's Cup.

Located in the Viaduct Events Centre at 12 noon on February 5, find out first hand how Emirates Team New Zealand's new class of multihull boats inspired a dramatic climax to the famous sailing competition.

Behind every great racing boat however is a cutting edge high-performance computing (HPC) environment, powered by a range of game-changing technology supplied by industry giant Dell.

For the America's Cup, and the 2013 Louis Vuitton challenger series, as the only commercially funded team Emirates Team New Zealand required a careful balance of skill, resources and costs.

With the event just weeks away, attendees will hear how design prototyping increased 10-fold through Dell's HTC environment, moving from physical testing to computer generated modelling - guest speakers include Team New New Zealand's Nick Holroyd, Technical Director Steve Collie and Dan Bernasconi, Key Designer.

“We can now complete an entire boat design test in three days using the Dell HPC cluster,” says Nick Holroyd, Technical Director, Emirates Team New Zealand.

“We've gone from 30 to 40 design candidates being tested physically for our 2007 Cup campaign to testing 300-400 designs for this edition of the America's Cup.

“In using computational design methods we can examine the solution with far greater precision than is possible with physical testing, which means we can start to answer the critical questions that enable the team to evolve and push the limits of design much faster.

“Designing the AC72 in the Dell HPC environment not only gives us access to a larger number of possible candidates, it enables us to manipulate those boats in a more intelligent way than was ever possible.

The team also engaged Dell to support the design and implementation of social media platforms to connect audiences and brands globally, while improved communication kept sailers connected through 140,000 hours of total design work.

Design limitations were eliminated due to a virtualised environment, with Dell ProSupport providing Mission Critical Next Business Day OnSite Service on all equipment. But as always, the focus remained on winning.

In essence, we are all faced with the challenge of doing more, with less. For Dell, this meant introducing new General Manager Peter Murphy to oversee an expanding range of server, storage, networking, software and services capabilities and partners across the business.

So why not join the Emirates Team New Zealand team as they share key stories and insights into their technology solutions, and their cutting edge campaign.

Due to overwhelming demand the event is now full, thanks for everybodies interest in both Dell and Team New Zealand.