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Marketplacer and True Woo partner for wellness marketplace

By Zach Thompson
Mon 9 May 2022

Marketplacer has announced the completion of a new holistic online marketplace for True Woo, offering a range of products and services targeted at individuals seeking ways to improve their wellbeing.

The eCommerce platform says the marketplace it has created for True Woo features products and services designed to improve mental, emotional, physical, and spiritual health.

Marketplacer founder and CEO Jason Wyatt says the new marketplace will become a one-stop-shop for anyone seeking information about alternative health practices and a curated range of top-quality products and practitioners.

“True Woo is building a platform to meet the growing desire by many people to take charge of their health and lifestyles,” True Woo CEO Adam Matheson says.

“By taking advantage of the Marketplacer platform, the company has been able to grow from an initial idea into a fully-fledged eCommerce site in just six months.”

An Australian wellness company, Matheson says it chose Marketplacer as the backend platform for its product because of its ability to readily manage everything from onboarding and stock listings to order processing and fulfilment.

“Marketplacer also integrates tightly with other software providers on which we have built our front end and our practitioner offering,” Matheson says.

“The result is a seamless customer experience that allows customers to not only select from our broad range of curated product offerings and have their order delivered directly to their door but a range of wellness services, such as pre-recorded content, group classes or one-on-one sessions that are provided online.

“The Marketplacer engineering team was very supportive and the result is a clean, easy-to-navigate site that is already proving popular with customers.”

Matheson says the company’s goal for the long-term is to foster a community of like-minded individuals eager to incorporate wellness into their everyday lives.

“In the months ahead, we will be focused on bringing more products and practitioners onto the platform; and building up our base of reputable health resources, enabling the wellness eco-system to thrive.”

Matheson explains that the initial idea for True Woo came from company founder Rachel (Tonkin) Dur after she suffered a shock breast cancer diagnosis in January 2021 at the age of 35.

Dur noticed that access to wellness information, products and practitioners, which she says had a crucial impact on her ability to thrive during and post-cancer treatment, was severely lacking.

As a result, she founded the platform and is now focused on growing the business both in Australia and internationally.

“By bringing together the wellness community, we hope that more people become aware of and can easily access alternative approaches to healthcare,” Dur says.

“True Woo will also allow people to discover products and services that may previously have flown under their radar. I am excited to shine the light and support products and practitioners that are doing amazing things for people and planet.”

Wyatt says True Woo’s success is evidence of the power of online marketplaces to connect like-minded sellers and customers.

“We look forward to working with True Woo as they go from strength to strength in coming months and years,” Wyatt says.

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