Australian business software provider Markinson has acquired New Zealand IT services provider, Zeron.

The deal is Markinson’s third acquisition this financial year as the company says it looks to build upon its position in the Australian and New Zealand business software market for SMBs.

“Zeron’s CRM credentials, technical expertise and strong customer focus were key factors influencing our decision to acquire the company,” said Ian Whiting, Chief Executive Officer, Markinson.

“Our business drivers are really focused around building brand presence and extending our customer landscape within Australia and New Zealand. This acquisition clearly assists with building our footprint in New Zealand, whilst enabling us to increase scale and broaden our skill sets.”

Zeron’s customers and staff will be transitioning to Markinson, with Chris Trabing, founder of Zeron taking up a role effective immediately.

“I’m delighted to be joining Markinson and excited about the opportunity that being part of a bigger business presents. Markinson has a broad solutions portfolio and I’m keen to investigate the integration of those solutions with a CRM platform. I also recognise their clear vision for growth, and look forward to building upon their position in the New Zealand market,” said Trabing.

Zeron is based in Mt Eden, Auckland.