Story image

Microsoft focuses on new ways to monetise customer

08 Dec 14

At the Credit Suisse Technology Conference, Kevin Turner, Microsoft, chief operating officer, says Microsoft is making a number of changes to be faster, more agile and provide more to customers.

Strategic partnerships with IBM, Salesforce, Dropbox, Oracle, Cisco and more help Microsoft to remain competitive, Turner says, providing freedom of choice to customers and allowing them to ‘vote by what they buy’.

He says Microsoft has a renewed sense of financial rigor and are focusing on profitability and making healthy plans.

“We’ve got to continue to perform and take care of our customers and take care of partners in the marketplace,” says Turner.

Turner talked about Microsoft’s new products, including Windows 10, available 2015.

He says Windows 10 is a good opportunity to get across the dual users in the marketplace.

As it allows users to have one platform for drivers and apps, it will suit the enterprise customer, says Turner.

“This opportunity that we have for Windows 10 is huge by leveraging the entire ecosystem, we’re delivering on this promise with this OS,” he says.

He says Windows 10 will ‘reinvigorate the entire Windows ecosystem’.

Turner says it will not be a loss leader, and Microsoft is finding new ways to monetise the lifetime of the customer.

He mentioned services as a possible way to monetise, indicating Microsoft could encourage bundle deals with subscription services such as Office 365.

He says, “There are additional opportunities for us to bring additional services to the product and do it in a creative way.”

CERT NZ highlights rise of unauthorised access incidents
“In one case, the attacker gained access and tracked the business’s emails for at least six months. They gathered extensive knowledge of the business’s billing cycles."
Report finds GCSB in compliance with NZ rights
The Inspector-General has given the GCSB its compliance tick of approval for the fourth year in a row.
Cisco dominates record-high Ethernet switch & router markets
While the market is flourishing, it’s tough-going as Cisco has increased its majority share of the pie.
Preparing for e-invoicing requirements
The New Zealand and Australian governments are working on a joint approach to create trans-Tasman standards to e-invoicing that’ll make it easier for businesses in both countries work with each other and across the globe
SAP provides partners with free access to their cloud platform
“Now that over 3,700 SAP partners have joined our cloud strategy, the free resources will help them accelerate application development."
Company-X celebrates ranking on Deloitte's Fast 500 Asia Pacific
Hamilton-based software firm Company-X has landed a spot on Deloitte Technology’s Fast 500 Asia Pacific 2018 ranking - for the second year in a row.
Gartner names Proofpoint Leader in enterprise information archiving
The report provides a detailed overview of the enterprise information archiving market and evaluates vendors based on completeness of vision and ability to execute.
WatchGuard appoints new channel distributors in A/NZ
The appointments will enable WatchGuard to expand its regional channel reseller footprint.