Security vendor Secure Computing has recently launched a new branding rollout that is anticipated to take effect slowly. Ultimately, the company aims to rename and rebrand its entire product suite, but intends to make do with a number of coexisting names for some time in an effort to avoid confusion.
“We’re trying to improve awareness of who we are and what we offer,” said Secure Computing’s ANZ Country Manager, Eric Krieger. “The brands we had before were targeted to products, and we wanted to integrate the product brands to simplify and underscore the Secure Computing brand. Having the word “Secure” linked with the individual products will hopefully better fill business objectives and give a clear indication of those objectives to customers and the channel.”
The changes will see Webwasher being renamed “Secure Web”, IronMail becoming “Secure Mail”, and Sidewinder taking on the new name “Secure Firewall”. SafeWord will become “Secure SafeWord” in an effort to maintain consistency across all product names.
In addition to the product name changes, Secure Computing has released a new company logo which it believes better represents the company, its products and its objectives. When asked if all these changes have anything to do with the patent lawsuit recently won by Finjan against Secure Computing in the United States, Krieger responded with a firm “no comment”. By Jess Meyer