NetApp has appointed Todd Parsons as Director of Channel Sales and Marketing for Australia and New Zealand.

Parsons (pictured) takes charge of NetApp’s channel and marketing strategy development and management across Australia and New Zealand. This will include growing the firm's brand presence in the ANZ market. 

He will report to Peter O’Connor, Area Vice President for NetApp South East Asia Pacific. O’Connor says it’s a strategic move for NetApp as the company’s 2011 financial year begins.

“The majority of our local marketing is channel-focused, so it was critical for us to find the right person with extensive experience in these areas, who understands our business, the market and where we are heading,” he said.

Parsons added, “I am excited by the company’s market position and the fact it is such a strong contender across various segments.”