Lenovo has announced the appointment of Margrith Appleby as the cnompany's new director of channel sales for Australia and New Zealand.

Appleby will responsible for all aspects of Lenovo's channel strategy, driving sales growth, developing its sales channel and strengthening its partner offering. She starts immediately.

Appleby will focus on the company's channel programme, working closely with its channel partners across the ANZ region.

“We are thrilled to welcome Margrith to the Lenovo team,” says Matt Codrington, Managing Director of Lenovo, ANZ.

“Our channel partners are crucial to our business and with Margrith's extensive knowledge and established channel relationships she will be a valuable asset to our team,” he says.

Codrington says Appleby brings 30 years of IT experience to the role, with proven success in building, establishing and growing businesses accountable for driving sales and market share growth.

Previously, Appleby held a channel role at HP, where she led the commercial channel sales business, which involved leading over 50 sales professionals and she was responsible for 300+ partners across resellers, wholesale distribution and supplies partners delivering record revenue. Prior to this, she served as HP's director of enterprise sales.

This announcement comes on the back of two recent partnerships for Lenovo with Nutanix and DataCore.

Appleby says Lenovo's commitment to the channel is unparalleled in the ANZ market.

“Lenovo is the only major technology company that can offer enterprises an end-to-end hardware portfolio of the industry's best innovations, from PCs to mobile to servers and storage and I'm thrilled to be joining this dynamic team,” she says.

“Together we can further develop its robust channel proposition and enterprise engagement strategy.