After seven years in business the company launched its new look by dropping the capital X and taking on a new logo, as well as website changes intended to make it more user-friendly for resellers.The company also adopted the new tagline of “we’re with you”.In an e-mail to resellers about the new website, Exeed said, “At Exeed it’s not just about providing you with a box, we’re here to help you achieve your goals, and equip you with the knowledge, service and product to be able to do this; after all, your success is our success.”The new website includes a preferences option that allows resellers to personalise the content they receive and the company promised “we will lessen the number of communications you receive from Exeed, but at the same time make them more relevant” by using personalised content.