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New OKI range invites resellers to enter copier space

17 Nov 14

OKI is stepping into the copier market, and offering resellers a chance to gain a foothold in a new market and increase revenue sales.

The OKI ES9400 series, notable for its LED-based A3 colour options, is aimed at medium to large organisations and has been designed to handle high-volume printing, copying and scanning as well as customised jobs.

The company, previously focused on the small to medium business, and hasn't offered copier capabilities.

Dennie Kawahara, OKI Australia managing director, says the series is OKI's response to market demand, with 70% of the New Zealand business market for multifunctions having copiers as a component.

Bruce Greenslade, Comworth OKI Managed Print, New Zealand, says the new series means resellers can now provide a compete range of options to consumers, from small desktop printers to full A3 copier printers, all with one consistent brand and one supplier relationship.

Comworth has distributed OKI for 30 years.

Greenslade says copiers on the market often don't meet the requirements of small and medium sized businesses. He says the ES4900 range is a copier solution which enables businesses  to complete jobs within their budget to the correct specifications.

As market growth in the printer industry has been flat for the past few years, traditional resellers have been struggling, says Greenslade.

The range provides resellers with the opportunity to get a foothold and target a new segment of the market which was previously been dominated by copier companies, he says.

In competitively targeting the copier section of the market there is potential for resellers to have a higher volume of ongoing consumable sales, which means they can look to secure higher revenue sales, Greenslade says.