Disaster recovery and data protection solutions provider Acronis today launched a new global channel partner program which it says is aimed at enhancing the capabilities of partners to keep up with business changes in the small-to-medium size business IT landscape.

The new Acronis Partner Program is a four-tier program offering an enriched experience for partners selling Acronis' disaster recovery and data protection solutions across physical, virtual and cloud environments. All levels of partners will have easy access to unlimited technical support and demand-generation assets. The program will build on existing training foundations, to allow partners to improve knowledge and skills.

The program is segmented to address all types of Acronis' partners, from VARs to resellers, system integrators and service providers. To reach each tier of the partnership, partners are required to achieve a certain level of revenue and certification accreditations, in return for discounts and more opportunities.

"Channel partners are the key assets to Acronis. We have taken the partner type and size into consideration in creating this program, hoping to provide a new experience to partners that can help them grow and keep up with the evolving market," said Karl Sice, general manager, Pacific, at Acronis. "With the IT and partner landscapes developing in tandem, as a vendor, we are responsible for providing our partners with the right tools and full support they need to implement end-to-end solutions and services for their customers in a hybrid world."

The partner program is designed to boost margins in various ways so partners at all levels can take an approach that best suits their business model.

Some of the components of the partner program include:

Global Support Program

Dedicated channel support from a global network of Acronis support professionals

Acronis License Program

Attractive discounts for large-volume orders

Training and Certification

Acronis Academy training to provide partners with the knowledge to sell and implement solutions