Story image

Printer sales to soar after tough 2011: IDC

29 Mar 12

2012 could be a good year for printer vendors in ANZ, as consumers and businesses look to upgrade after holding back last year due to natural disasters and the grim global economic outlook.

That’s according to market analysts IDC, who say printer sales reached 2.6 million units in 2011, roughly the same level as experienced in 2010.

Fuji Xerox continued to challenge the market incumbents with aggressive pricing, increasing its market share from 3% to 5%. HP claimed top spot with 36%, followed by Canon on 20%, Brother on 18% and Epson on 11%.

IDC market analyst Cheryl Looi says a slight increase in commercial and government spending compensated for weak demand from consumers in 2011.

"We expect multifunction inkjet printers and colour lasers to drive printer sales in 2012,” Looi says.

"Aggressive price competition and more product refreshes will definitely continue as print vendors attempt to increase market share, ultimately benefiting end users.”

Proofpoint launches feature to identify most targeted users
“One of the largest security industry misconceptions is that most cyberattacks target top executives and management.”
How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
McAfee named Leader in Magic Quadrant an eighth time
The company has been once again named as a Leader in the Gartner Magic Quadrant for Security Information and Event Management.
Symantec and Fortinet partner for integration
The partnership will deliver essential security controls across endpoint, network, and cloud environments.
Review: Blue Mic’s Satellite headphones are good but...
Blue Mic’s newest wireless headphones deliver on sound, aesthetic, and comfort - but there is a more insidious issue at hand.
Is Supermicro innocent? 3rd party test finds no malicious hardware
One of the larger scandals within IT circles took place this year with Bloomberg firing shots at Supermicro - now Supermicro is firing back.
Forcepoint and Chillisoft - “a powerful combination”
Following Chillisoft’s portfolio expansion by signing on Forcepoint, the companies’ execs explain how this is a match made in cybersecurity heaven.
David Hickling in memoriam: “Celebrate the life and the music it made”
Dave was a well-respected presence in the IT channel and his recent death was felt by all the many people who knew him as a colleague and a friend.