Story image

Pro-active approach from StorageCraft

09 Aug 11

Backup & recovery software vendor StorageCraft is adopting a more aggressive approach to its Asia-Pacific strategy, appointing a new APAC marketing manager in a push to sell itself in the medium and enterprise markets.

StorageCraft vice president, Greg Wyman, says the appointment of Nadine Lafleur to the newly-created position follows a year of substantial growth and accelerated business activity.

"We are very excited to have Nadine on board to lend us her specialised skills,” Wyman says.

"Not only will [she] help equipping our resellers with tools to make selling the product easier, but [she] will also boost our brand recognition within the end user community, and keep our customers engaged with the technology.”

Wyman says StorageCraft’s flagship ShadowProtect range has historically been a niche product targeting the SMB sector, but will now be pushed intensively in the mid and enterprise markets.

"We estimate that we now have over double-digit market share in backup, recovery and disaster recovery markets, yet we know that we have only scratched the surface of what is possible in terms of market penetration. 

"This is why we are investing in more senior personnel in preparation for taking our business to the next level."

Kiwis make waves in IoT World Cup
A New Zealand company, KotahiNet, has been named as a finalist in the IoT World Cup for its River Pollution Monitoring solution.
Can it be trusted? Huawei’s founder speaks out
Ren Zhengfei spoke candidly in a recent media roundtable about security, 5G, his daughter’s detainment, the USA, and the West’s perception of Huawei.
Oracle Java Card update boosts security for IoT devices
"Java Card 3.1 is very significant to the Internet of Things, bringing interoperability, security and flexibility to a fast-growing market currently lacking high-security and flexible edge security solutions."
How SMBs can use data to drive business outcomes
With the right technology, companies can capture consumer, sales, and expense data, and use it to evaluate and construct future plans.
Survey shows that IoT is RoI across Asia Pacific
A recent Frost & Sullivan survey across Australia, Hong Kong and Singapore shows that IoT deployment improves business metrics by around 12%.
Sophos hires ex-McAfee SVP Gavin Struther
After 16 years as the APAC senior vice president and president for McAfee, Struthers is now heading the APJ arm of Sophos.
Security platform provider Deep Instinct expands local presence
The company has made two A/NZ specific leadership hires and formed several partnerships with organisations in the region.
Half of companies unable to detect IoT device breaches
A Gemalto study also shows that the of blockchain technology to help secure IoT data, services and devices has doubled in a year.