ChannelLife NZ - Profitability.net selects Extreme Networks for virtualised data centre and cloud network

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Profitability.net selects Extreme Networks for virtualised data centre and cloud network

Extreme Networks, Inc. (Nasdaq: EXTR) has announced that co-location provider Profitability.net has chosen its virtualised 10 Gigabit data centre, cloud and storage networking solutions based on its 4 Pillar Data Centre strategy, as it rolls out its Appica.com cloud service.

Profitability.net provides data centre, hosted application, and cloud Infrastructure as a Service (IaaS) services for 450-plus emerging to Fortune 1000 companies.

Profitablity.net is launching Appica.com to provide public and private cloud servers and storage. With Appica.com, customers can eliminate costly virtualisation projects and simply add and remove servers and storage as needed. Purchasing cloud services enables customers to become profitable earlier in the business lifecycle, enabling them to choose only as much network and storage capacity as they need, rather than under-provisioning or overspending on servers to support their users.

Extreme Networks' solution to scale and simplify the data centre architectures by reducing network tiers and its network-based solutions to address Virtual Machine (VM) lifecycle management were crucial in establishing and rolling out Profitability.net's cloud based storage and data services.

“While time to market and total cost of ownership were top priorities in our network procurement process, we truly benefited from Extreme Networks’ expertise in dealing with virtualisation and creating a highly available data centre and cloud architecture,” said Aaron Larkins, CEO for Profitability.net. “In order to scale our high availability cloud service offering, we needed Extreme Networks Summit X650 with its sophisticated virtualisation capabilities, 10 Gigabit copper and high performance stacking.”

To assist the performance and uptime of Appica.com cloud services, Extreme Networks developed a customised network solution and data centre migration plan based on its 4 Pillar Data Centre strategy for transitioning to a highly virtualised data centre while simplifying the network.

The migration strategy includes Extreme Networks’ scalable Ethernet switching platforms and its XNV™ virtualisation lifecycle management solution, providing multi-vendor support of leading server virtualisation platforms to provide visibility, control and automated management of VMs. This next generation data centre architecture accommodates Profitability.net’s evolving technology landscape, supporting integrated SAN storage, and server virtualisation.

“Supporting Profitabilty.net’s virtualised data centre and cloud platform requires a well planned architecture that gives visibility and control to VMs while scaling and simplifying the network with reduced tiers,” said Shehzad Merchant, senior director of strategy for Extreme Networks. “The Appica.com cloud service takes advantage of this strategy and is well positioned to serve demanding customers.”

Extreme Networks data centre solution is highlighted by the Summit® X650 Top-of-Rack switches throughout Profitability.net’s server racks, providing high performance, copper-based 10 Gigabit Ethernet connectivity to attach iSCSI-based Storage Area Network (SAN). Additionally, stacked Summit X450 switches provide Gigabit server aggregation and increased levels of fault tolerance. For added flexibility and cost savings, Extreme Networks’ SummitStack™ stacking technology manages up to eight switches as a single logical unit.

Extreme Networks, Inc.

Extreme Networks provides converged Ethernet network infrastructure that support data, voice and video for enterprises and service providers. The company's network solutions feature high performance, high availability and scalable switching solutions that enable organisations to address real-world communications challenges and opportunities. Operating in more than 50 countries, Extreme Networks provides wired and wireless secure LANs, data centre infrastructure and Service Provider Ethernet transport solutions that are complemented by global, 24x7 service and support. For more information, visit: http://www.extremenetworks.com

Extreme Networks’ distributor in Australia is Distribution Central (NetWorld Systems® business group). In New Zealand, distributors are Distribution Central and Ericsson NZ.

For more information

Aaron Condon

Acting Manager, Australia and New Zealand,
Extreme Networks

Phone: +61-2-8912 2401

Mobile: +61-410 537 006

Email: acondon@extremenetworks.com

David Frost
PR Deadlines
Phone: +61-2-4341 50221
+61 (0) 408 408 210

Email: davidf@prdeadlines.com.au

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