Provoke Limited have appointed Brady Cox to the position of Auckland general manager.

The company says the agreement is a significant step in Provoke’s domestic and global expansion, with Cox's track record in driving growth key to his selection.

Brady joins the firm following his role in the U.S. as vice president of Global Business Development for Zeacom, a New Zealand company specialising in unified communications.

In this role Brady was responsible for establishing Zeacom’s partnership with Microsoft, as well as fostering new relationships with key organisations within the Microsoft partner network.

“Brady brings a range of key skills that we were seeking for this role," says Brendon Ford, acting GM Auckland.

"His passion for the Microsoft product stack, combined with his drive to create growth and his track record of international success was the ideal blend for what Provoke are wanting to achieve.

“I’ve got no doubt that Provoke Auckland will go from strength to strength under Brady’s leadership.”

Brady’s long history with Microsoft and the Microsoft technology stack were factors in the decision according to Ford, specifically the unified communications platform Lync.

“I’m really excited about joining the team at Provoke," Cox says.

"These guys are leading the way with enabling organisations through technology and my focus will be on helping more customers to benefit from what Provoke and Microsoft can do for their business.”