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Pure Storage leaves Arrow for Westcon

22 Mar 18

Pure Storage has signed an exclusive New Zealand distribution agreement with Westcon-Comstor, following the trend of changing approaches to distribution across New Zealand.

Prior to this deal, the flash-storage provider was solely distributed in NZ through Arrow ECS for two and a half years.

Arrow also distributes Pure Storage in Australia with an 80% share of that market.

There will be some months of transition for Pure Storage, as many of the deals that are currently underway will not be able to be transitioned to Westcon.

“Pure is a welcome addition to our Westcon portfolio, and sits nicely in this business as a complementary technology,” says Westcon-Comstor managing director Dave Rosenberg.

Pure Storage was founded in 2009 and has experienced continued success since its inception growing 41% from 2016 to 2017, making them one of the fastest growing players in the storage market.

"We recently appointed Westcon New Zealand as Pure Storage’s primary distributor in New Zealand and will distribute our product portfolio through them. Westcon’s extensive experience and established relationships in the New Zealand channel will help drive our ambitious growth plans in the country," says Pure Storage New Zealand country manage Stuart Blythe.

Westcon also made big news last year with a similar shake-up when Cisco signed an exclusive contract.

The distie, currently the third biggest player in NZ by revenue, also inked an agreement with IBM, moving from focusing on software to adding hardware offerings into their portfolio.

Arrow ECS will still be offering Netapp solutions in the booming secondary storage space.