Canon New Zealand has joined forces with high street retailer JB HiFi to encourage consumers to recycle obsolete printers in return for a discount on a new Canon model.

During March anyone purchasing a Canon PIXMA inkjet printer from a JB HiFi store will be encouraged to bring in any old inkjet or laser printer for a 20% discount of the new Canon printer.

Robert de Jeu, Brand Manager Print Solutions, Canon New Zealand said the move will stop printer waste from ending up in landfills. “This is the first time we have offered a recycling program like this, which builds on our philosophy of product life cycle management. We are constantly investigating new ways to reduce environmental impact from production through to end-of-life with our products,” he said.

Auckland-based firm Computer Recycling will handle the recycling of the old printers by separating them into the relevant commodity streams that include plastic, steel, copper and electronics. Almost 100% of the product can be recycled, it has said.