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Redmond goes big on new Windows partner deals

03 Apr 14

Fresh from revealing a raft of Windows updates in San Francisco this morning, Microsoft has announced a converged developer platform, and a $0 royalty licensing program for OEM and ODM partners developing smartphones and tablets with screens under nine inches.

Revealed at Build 2014, Microsoft's developer conference, Redmond demonstrated its "continued commitment to its partners and the developer community by maximising opportunities across the broadest range of devices and services."

The tech giant detailed new developer opportunities on the Windows platform with a common platform across devices, a single toolset, a common infrastructure across the Windows and Windows Phone stores, and a clear commitment to interoperability.

Making Windows devices more affordable...

According to this morning's announcement, Microsoft is evolving its Windows business model to enable partners to offer lower-cost devices in the highly competitive smartphone, tablet and PC categories.

Microsoft will offer to hardware partners $0 Windows with services including a one-year subscription to Office 365.

With Windows 8.1 Update hardware partners can also more easily build lower-cost machines — such as devices with 1 GB of RAM and a 16GB hard disk drive — without sacrificing the experience customers expect.

The combination of new efficiencies and innovations from Microsoft hardware partners means customers will be able to choose from a wider range of Windows devices, particularly budget-friendly notebooks and tablets.

Windows developer platform…

Microsoft also announced enhancements in the way developers can build applications that target the full range of Windows devices using Visual Studio 2013 Update 2 Release Candidate.

Among other new capabilities, with the introduction of universal projects, developers are able to create apps that can be easily optimised to take full advantage of Windows devices.

Developers of all types can draw upon their existing skills to deliver shared experiences for Windows Phone 8.1 and Windows 8.1 Update.

Universal projects allow developers to use approximately 90 percent of the same code, a single packaging system, and a common user interface to target apps for phones, tablets and PCs.

To improve the developer experience on Windows, Microsoft announced updates to Windows Store to improve app discoverability and monetisation, as well as easier shopping for end users with improved search, more personal recommendations and better merchandising.

In addition, later this week, Microsoft will release the next version of Windows App Studio, a Web-based tool for non-developers that enables the creation of universal Windows apps in a single project.

To help developers build innovative apps for Windows using a natural user interface, Microsoft detailed plans for Kinect for Windows v2, coming this summer, with a new sensor and SDK that will enable developers to create Windows Store apps, with the Kinect sensor, for the first time.

The Kinect for Windows v2 sensor offers more precision, responsiveness and intuitive capabilities. Developers and partner companies, such as Reflexion Health and Freak’n Genius, are already doing great things through the Kinect for Windows v2 developer preview program.

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