ChannelLife NZ - RIM to expand in APAC region

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RIM to expand in APAC region

Brightstar, global distributor for struggling Blackberry makers Research In Motion, is to expand its network into New Zealand as part of a new deal with the technology pioneers.

The distribution deal covers a complete range of Blackberry smartphone products and services across the entire Oceania region, although Brightstar will only sell the Blackberry Playbook tablet in Australia.

Adele Beachley, managing director for RIM ANZ, says, "RIM’s Blackberry solutions are popular with enterprise, small business and consumers alike, and our relationship with Brightstar will help RIM to forge new relationships with retailers in these markets.”

Brightstar already distributes RIM products across the United States, Europe, Latin America and the Caribbean.

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