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Second distie coming for Pure Storage

20 Apr 15

Pure Storage will be announcing a second distributor for the Australian and New Zealand markets in the coming days, as the solid-state array vendor implements a dual distribution model worldwide.

Pure Storage is currently distributed in New Zealand by Distribution Central.

The company says its new ‘two tier pan-regional distribution model’ will see two distributors per country, one local based and one pan-regional.

“Adding a regional distribution tier in international markets will broaden access to new markets for Pure and partners through the channel at scale,” Pure Storage says.

“The scope of services provided by Pure Storage distributors will vary but include basic ‘broadline’ distribution services, value-added services and incremental services such deal registration and proof-of-concept management.”

The distributor addition comes as the vendor ramps up its channel focus, with a new channel boss and the launch of a new ‘customer and partner success’ programme.

Michael Sotnick has been appointed as vice president of global channels and alliances, with Alex Hesterber joining as vice president of customer and partner success and technology services.

The vendor’s new Pure Customer and Partner Success Organisation, headed up by Hesterberg, will develop and scale advisory, enablement and education functions to help partners accelerate the adoption and integration of Pure into larger and more complex environments worldwide.

The organisation ‘will house a network of technologists and trained experts who will define and share architectural recommendations, advanced implementation guidance, templates and third party integration methodologies, which partners can deploy and moentise withint their own services organisation’, Pure Storage says.

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