ServiceNow is ramping up its New Zealand efforts, with its first New Zealand country manager appointed.

Hamish Miles, who has been an Auckland based sales representative for the past two and a half years for ServiceNow, has been promoted into the new position.

The new role sees Miles responsible for leading the New Zealand team, servicing the ‘rapidly growing' customer base, developing business strategy and accelerating the partner ecosystem.

David Oakley, ServiceNow ANZ managing director, says the new role supports an increased commitment to, and focus on, the Kiwi market for the enterprise cloud company.

“ServiceNow has a strong and loyal customer base in New Zealand and with our growing success in this market the timing is right to double down and accelerate the journey,” Oakley says.

“It's exciting to see the speed with which our business can evolve and grow and the new opportunities this creates.

Miles says ServiceNow has experienced rapid growth through providing a service-oriented suite of cloud applications.

“As organisations focus on building intelligent automation capabilities, these tools help teams get down to root cause issues and drive real action,” Miles says.

“It's exciting to be part of helping to bring these solutions more and more to New Zealand.

Earlier this year the company ramped up its channel focus across New Zealand, Australia and Asia with the appointment of Brent Paterson as head of alliances and channels for Australia and New Zealand, and Adam McCarthy as head of alliances and channels for APJ.

Sydney-based Paterson's role includes supporting partners with joint go-to-market strategies, enabling more technical resources within the partnerships and a more direct engagement with partners and mutual customers.