Story image

ShoreTel signs with Express Data

26 Oct 11

Unified Communications (UC) provider ShoreTel has signed a deal with distributors Express Data to assist its push into the medium & enterprise market in New Zealand and Australia.

ShoreTel has until recently been represented here by boutique distributors IDvio, as well as around 15 resellers.

The appointment of Express Data signals the company’s intention to grow its share of the market in this region, according to APAC managing director, George Atrash.

"The reason for choosing Express Data was their key focus around the mid-market to enterprise sectors,” Atrash says.

"Demand for ShoreTel was initially with SMBs but as we’ve moved into the mid-market space, and now with our mobile solution into the enterprise space, we’re looking to grow that market.”

Atrash says he chose Express Data from a shortlist of four resellers.

 "We had high level chats with four, and firm discussions with two.”

Express Data were also quite selective, Atrash says, but were convinced by the brand’s strong performance in the US, where it has grown its market share from 6% to 10% to establish itself firmly as the number three UC provider.

"The biggest reason for that growth is that we’ve got the best total cost of ownership once you start looking at multiple sites,” Atrash says.

"When you’ve got more than one site the product becomes way cheaper.”

As for further deals, Atrash says it will depend how the Express Data partnership pans out.

"We suspect the market will grow.”

Go here for more on ShoreTel, or here for Express Data.

HPE promotes 'circular economy' for end-of-use tech
HPE is planning to show businesses worldwide that throwing old tech and assets into landfill is not the best option when it comes to end-of-use disposal.
InternetNZ welcomes Govt's 99.8% broadband coverage plan
The additional coverage will roll out over the next four years as part of the Rural Broadband Initiative phase two/Mobile Black Spots Fund (RBI2/MBSF) programme expansion.
Dr Ryan Ko steps down as head of Cybersecurity Researchers of Waikato
Dr Ko is off to Australia to become the University of Queensland’s UQ Cyber Security chair and director.
Radware joins Chillisoft’s expanding portfolio
The cloud DDoS prevention, app delivery controller, and web app firewall expert is another step toward a total enterprise security portfolio.
Commerce Commission report shows fibre is hot on the heels of copper
The report shows that as of 30 September 2018 there were 668,850 households and businesses connected to fibre, an increase of 45% from 2017.
Wearables market flourishing - fuelled by smartwatches
A market that has stuttered in the past now has a bright forecast as adoption of wearable technology continues to thrive.
The tech that helped the first woman to sail around Australia
Lisa Blair used devices from supplied by Pivotel to aid her in becoming the first woman to circumnavigate Australia non-stop.
Why there will be a battle for the cloud in 2019
Cloud providers such as AWS, Azure, and Google will likely find themselves in a mad scramble to gain additional enterprise customers.