Simms International has announced the appointment of Michele Harrington as General Manager, Peripherals, effective August 23rd.

The role will focus on developing reseller channel relationships and managing the peripherals sales team in New Zealand, as well as acquiring new brands for distribution through Simms International in New Zealand and Australia.

As first reported by The Channel, Harrington comes to Simms from a General Manager, Peripherals role at Renaissance.

Simms International Managing Director, Paul Johnston (pictured), said, “Michele has an excellent reputation in the industry and her knowledge of the peripherals business will be invaluable to Simms”.

Harrington says she's looking forward to growing sales through the reseller channel.

“Since entering the New Zealand market in early 2010, Simms has established a solid reseller base for Dell products and gained an impressive reputation for customer service. I am really looking forward to helping drive further growth in our reseller base and bringing new products to market through Simms”.