Story image

Smart thinking; big gains

11 Jul 12

IT and printing are crucial parts of any business, but in today’s corporate environment, it’s just as important to be a responsible global citizen. Providing printing solutions that help customers reduce their impact on the environment and save money requires diversification and smarter thinking.

Companies can capitalise on the push towards green IT by examining their IT processes and optimising areas of inefficiency. While sustainability indicates an overarching corporate social responsibility strategy, green IT is what businesses can do to honour this responsibility.

Historically, imaging and printing has not been a corporate priority partly due to fragmented budgets, IT constraints and complexity. However, in today’s environment, economic pressures, green objectives and security are all driving companies to be more strategic about their IT investments. And it should be a conversation resellers are having with their customers.

From a business standpoint, optimising imaging and printing infrastructures, streamlining and standardising printing management, and improving workflows through document digitalisation will significantly benefit a company’s bottom line.

From a sustainability perspective, organisations can reduce energy consumption and paper usage, decrease printing carbon footprints and simplify recycling and end-of-use disposal of hardware and cartridges.

Active print management can cut office printing costs by up to 30%.* Factor in the environmental gains and the business case becomes even more compelling.

Assessment time
Consolidation and integration are key parts of sustainable practice in the IT space. Resellers can provide valuable guidance by familiarising themselves with their customer’s sustainability and business goals and factoring these into the IT strategy they put forward.

A common recommendation resulting from an initial assessment by a reseller is to consolidate printers, scanners, copiers and fax machines with fewer, faster and more energy efficient printers including multifunction devices. A wider assessment of printing infrastructure then follows where the reseller can encourage customers to ask questions of themselves about their business’ sustainability needs and goals, such as:

  • Do you know your company’s total cost of printing?

  • Are you interested in reducing its carbon footprint?

  • Are you aware of potential energy savings?

  • Have you established IT metrics and goals?

  • Are you regularly using tools to track your progress against environmental goals?

  • Are your IT resources maximising the power of available network print management tools?

Using the information gathered from this exercise, resellers can position themselves as a business advisor and tailor a technology platform that integrates devices, solutions, monitoring and management tools with enterprise services infrastructure — leading to enhanced IT efficiency and end-user productivity, decreased costs, reduced environmental footprint and provide a better overall customer experience.

Increasingly, business leaders are being called on to align their departments’ operations with corporate green and cost-cutting initiatives. Green technologies, devices and practices will not only help businesses reduce their carbon footprint, they can also help drive greater productivity and significantly reduce costs.

In a world of increasing corporate environmental awareness, addressing green IT needs and adopting best practice initiatives can put a business ahead of the curve. A bigger opportunity for the reseller and a better outcome for the customers.

* Garner, Cost-Cutting Initiatives for Office Printing, Sharon McNee, Ken Wellerstein, 22 February 2008.

One Identity a Visionary in Magic Quad for PAM
One Identity was recognised in the Gartner Magic Quadrant for Privileged Access Management for completeness of vision and ability to execute.
Accenture 'largest Oracle Cloud integrator in A/NZ'
Accenture has bought out Oracle Software-as-a-Service provider PrimeQ, which now makes Accenture the largest Oracle Cloud systems integrator in Australia and New Zealand.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
How to keep network infrastructure secure and available
Two OVH executives have weighed in on how network infrastructure and the challenges in that space will be evolving in the coming year.
White box losing out to brands in 100 GE switching market
H3C, Cisco and Huawei have all gained share in the growing competition in the data centre switching market.
Gartner names newcomer Exabeam a leader in SIEM
The vendor landscape for SIEM is evolving, with recent entrants bringing technologies optimised for analytics use cases.
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
Genesys PureCloud generates triple-digit revenue growth year on year
In Australia and New Zealand, the company boosted PureCloud revenue by nearly 100%.