Kiwi distributors Soft Solutions have added the 3CX IP telephony brand to their portfolio, in a bid to take advantage of the shift to Unified Communications (UC).
Jason Gass, who will be product manager for 3CX, says resellers say many customers still have traditional PABX systems installed, making it difficult to facilitate the addition of UC tools.
"3CX makes unified communications an affordable change,” Gass says.
Chris Fitzgerald, managing director for Soft Solutions, adds that he sees resellers getting an initial sale of up to $2000 in software, phones and services for converting a smaller business to 3CX, plus ongoing revenue from configuration changes and equipment sales.
"Because the technology runs on Windows the reseller is using their existing skillset to manage the solution – a win for them, and a win for their customer.”