ChannelLife NZ - Spectrum doubles sales as data management demand soars

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Spectrum doubles sales as data management demand soars

Business is booming for Auckland-based managed services firm Spectrum, which says it has more than doubled sales and grown its business more than 40% in the past year, as demand grows for data management and protection.

The Actifio platinum partner specialises in consulting, architecture and management of IT solutions for enterprises across New Zealand and Australia, and says its experience rapid expansion in adoption of Actifio-backed services for data protection, disaster recovery and application testing and development.

The company’s Actifio-based services client base includes organisations from start-ups to multinationals, across a multitude of sectors including finance, government, insurance and pharmaceutical.

Anton Aalders, Spectrum CTO, says one of the biggest problems for businesses, regardless of their industry, is a growth of application data kept inside organisations, and the sprawling, costly infrastructure and processes needed to manage it.

“It is not uncommon to have as many as 25 copies of the same application data for different use cases, stakeholders or siloed infrastructure stack,” Aalders says.

"This creates a lot of excess spending and is a waste of valuable time and resources just for data management and infrastructure administration.”

“Backed by our consulting, our clients have been able to see the agility Actifio provides especially around accelerating test cycles, while also getting better, SLA-driven protection of their critical data assets," he says.

Spectrum says Actifio’s copy data virtualisation has enabled customers to eliminate excess licensing and hardware costs, and reduce operational barriers and complexity associated with data protection, disaster recovery and application testing.

Ash Ashutosh, Actifio chief executive and founder, says applications and data have become the new levers for meeting customer needs, and for growth and innovation, as businesses go digital.

"Strategically minded partners like Spectrum are truly at the forefront of helping enterprises address this shift, by letting them consume infrastructure on-demand in Spectrum's cloud, and delivering the data access, protection and mobility that will help them be more responsive and more agile in their business strategy and execution," Ashutosh says. 

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