Symantec announced that it will be adding enhanced benefits and go-to-market tools to enhance its SMB and Endpoint Management Specialisations program for channel partners in Asia Pacific and Japan.

The new benefits are designed to recognise and reward partners in the SMB and Endpoint Management markets to help them stay competitive and grow revenue. The benefits include rebates, technical support, additional training resources, listing on the Symantec Partner Locator and access to other resources.

“With the growing competition in the market, our channel partners want the opportunity to differentiate their solutions and services through highly specialised skills, experience and knowledge in specific business and technology segments,” said David Dzienciol, Symantec’s VP for Channels and SMB, Asia Pacific and Japan.

Local partners have already seen the benefits of the enhanced program.

CIO of Gen-i Peter Finch said: “The Symantec SMB and Endpoint Management Specialisations have enabled Gen-i to be positioned as the strong and trusted advisor to our clients. Gen-i’s participation in Symantec Specialisations program demonstrates our commitment to our clients by providing services that are supported by a team of experts in the area of SMB and endpoint security.”

He added: “We are setting the industry benchmarks in the breadth, thoroughness and scale of our services.”