Strategic partnership formed to help expand Tandberg's presence in New Zealand.

The decision to appoint Datacraft is in line with the organisation’s growth strategy that compliments the existing New Zealand channel partners, it said. The move will also allow the company to cater for “current and future demand” in video conferencing.

“Companies of all sizes are looking for productivity improvements across their operations. Many are recognising video conferencing as a way to achieve that and they are focusing on how video will integrate into their overall collaboration strategy.  We are delighted to extend the successful partnership which we have with Tandberg in Australia across the Tasman,” said Robin Hartendorp, Managing Director, Datacraft New Zealand.

Marco Corrent, ANZ Channel Manager, Tandberg, added, “Datacraft is one of New Zealand’s leading systems integrators with market expertise in Unified Communications and considerable integration experience across both Microsoft and Cisco technologies. This will be of considerable advantage in supporting our customers and prospects with their visual communication strategies. 

“At the same time, we’ve experienced tremendous success and momentum in the New Zealand market, as the demand for comprehensive video conferencing solutions from the boardroom to the desktop is increasing significantly.  We now look forward to supporting Datacraft’s New Zealand team with the Tandberg portfolio which will help drive their clients’ video conferencing strategies.”

In February Tandberg launched a new ANZ partner program in order to strengthen the relationship with its partner community and offer differentiated areas of specialisation.