Tandberg today launched a new ANZ partner program in order to strengthen the relationship with its partner community and offer differentiated areas of specialisation.
The enVision Partner Program allows partners to interact with the program based on their core competencies and market focus, with four areas of specialisation: audio/video specialists, visual communication specialists, systems integrators and service providers.
In addition to the focus areas, Tandberg has also increased the size and scope of the available marketing support and resources, which will now include customised tools and training programs for developing each partner’s specialisation.
Tandberg will continue to offer three levels of certification – platinum, premier and authorised – but partners will be categorized in relation to their business solution in the four specialty areas.
Tandberg’s Asia Pacific Channel Manager Adam Britten said, “The new enVision program empowers our partners to drive increased profits through developing a clear differentiation for their business, based on demonstrated competency around the solutions they provide as well as the market segments they serve.”