Story image

Targus targets NZ market with revamped products

13 Aug 2018

Technology accessories manufacturer Targus New Zealand is revamping its brand with a new, redesigned product line-up in order to increased market share in New Zealand.

In a release, the company says that th aiming to benefit its channel and retail partners across New Zealand with their new look.

In order to support this brand overhaul, go-to-market strategies include the unveiling of Targus NZ’s first ever out of home media campaign to promote consumer and end-user awareness.

Rolling out across Auckland and Wellington from early August, this highly-focused outdoor campaign will target bus shelters on main roads and within high foot traffic areas.

This renewed brand focus is part of a larger Trans-Tasman advertising campaign that also encompasses Sydney and Melbourne.  

Targus A/NZ general manager Claire French says Targus is already shifting perceptions in the market and has been ramping up marketing and brand activity across the board - including retail, digital, social and public relations.

“Targus is a brand known and respected for reliability and quality but we also have strong innovation and style credentials, which we are looking to celebrate and showcase.”

New Zealand country manager Tony Gibbs says he be working closely with customers to ensure they understand the new brand proposition and have the right support in place to take advantage of the opportunities available to channel partners.

“We are a mobile technology global leader and have an amazing local product pipeline,” Gibbs says.

“To demonstrate this and aggressively take on the competition, we have been quietly stepping up our channel and marketing efforts within New Zealand to really connect with our customers and show how we are delivering best in market solutions.”

BMC adds IBM Cloud, Watson to Helix solution
BMC Helix with IBM Watson delivers cognitive insights across structured and unstructured federated knowledgebases.
Used device market held back by lack of data security regulations
Mobile device users are sceptical about trading in their old device because they are concerned that data on those devices may be accessed or compromised after they hand it over.
NZ Cricket ups data analytics game with Qrious
The Black Caps and White Ferns have implemented a data and analytics solution from Qrious to monitor and improve game strategy and player performance.
Gartner: Smartphone biometrics coming to the workplace
Gartner predicts increased adoption of mobile-centric biometric authentication and SaaS-delivered IAM.
IDC: A/NZ second highest APAC IoT spenders per capita
New IDC forecast expects the Internet of Things spending in Asia/Pacific excluding Japan to reach US$381.8 Billion by 2022.
Gartner names ExtraHop leader in network performance monitoring
ExtraHop provides enterprise cyber analytics that deliver security and performance from the inside out.
Palo Alto releases new, feature-rich firewall
Palo Alto is calling it the ‘fastest-ever next-generation firewall’ with integrated cloud-based DNS Security service to stop attacks.
Six barriers to efficient print and scan environments
Despite the promises of ‘paper-free’, printing remains an important aspect of many organisations, and one of the likeliest areas to lose control.