Techday's SuperLink's advertising option explained
With 19 sites across the Asia Pacific region, Techday is consistently looking for innovative ways to boost client exposure and get results.
Today we are pleased to announce a new advertising offering called SuperLinks, replacing our SuperTile adverts and Sponsored Links with an alternative hybrid offering.
In line with an extensive redesign of our sites, SuperLinks will allow clients to have full-scale access to a variety of advertising capabilities along with our unmatched customer service.
The new offering comes with a range of impressive benefits, including:
- Native advertising, which gains better results than ads
- Not blocked by ad blockers
- Granular daily reporting to ensure up to date information
- Shows to desktop, tablet and mobile readers
- Easy to produce the required material for the advertiser
- Automatic bot detection and exclusion
- Advertising Standards authority compliance
The service can be utilised to target our various audiences including CIO & IT decision-makers, CFO and finance teams, security decision-makers, the wholesale channel and eCommerce operators and consumers. Links can be customised and adapted to suit the needs and markets of clients and showcased on any of our target driven sites.
Techday head of account management Lama Farhat says the new product will offer businesses an extremely effective solution with excellent value for money. In addition, they say the possibility to market a wide range of content is endless.
"Our new SuperLinks are a very versatile solution that customers can use to drive enquiries, event registrations, blog reads or almost anything. We're also offering this new innovation at a very competitive price, that any marketer in IT can access."
Techday publisher Sean Mitchell agrees, saying the new offering is a culmination of the best solutions over Techday's 16 years in the tech media business.
"Over 16 years we have offered many different marketing solutions to clients. Our new SuperLinks is a combination of that experience and brings together the best parts of our previous offerings into something quite magical. This is the best advertising offering we have ever offered," he says.
Techday prides itself on innovation and our new SuperLinks offering is another landmark milestone in our 16 year history.
If you would like more information contact our Head of Account Management Lama on lama@techday.com.
