We’ve all been through it. You know, the moment you’ve anchored yourself on the couch after work, spaghetti and meatballs on one side, a beverage of your choosing on the other and a form of media in front. The literal definition of Netflix and chill.
Just as you’re sinking into that wonderful post-work bliss, your phone rings. Regardless of whether it’s a telemarketer selling home hardware that you can’t live without or just a spammy email, that paradise you worked so hard to create is shattered.
This frustrating destruction of cloud nine is exactly why we have lead-gen stories.
What is a lead?
Essentially, a lead is a person who has indicated interest in your company’s product or service in some way, shape or form. In other words, instead of getting a random cold call or email from someone who purchased their contact information, they’d hear from a business that they’ve already opened communication with.
What is lead generation?
This all comes down to the process of attracting and converting strangers and prospects into those leads I just mentioned – a way of warming up potential customers to your business and getting them on the path to eventually buying.
The information that is collected helps businesses personalise their opening messages to meet the needs of potential clients.
What is Techday’s solution?
Among the various advertising pathways at Techday, we have Lead-Gen Stories.
Digital account manager, Gerhardt Reibstirn says the Techday Lead-Gen Story basically works by providing an incentive for readers.
“By using industry-appropriate case studies, whitepapers and other relevant media from our clients, we are able to entice our readers through a drip feed of key information, motivating them to leave their contact details in order to gain further information,” Reibstirn says.
“Once our readers’ details are entered, they are granted access to download the paper, whilst we collect their details into a lead list. This list is then shared with the client as part of the campaign report for follow up and conversion.”
Assets that tend to perform the best include industry reports or whitepapers by analysts, especially if they are gated or not easily available online elsewhere.
Ideally, assets won't be longer than 30 pages long or overly technical in order not to put off interested parties.
Reibstirn affirms Techday Lead-Gen Stories follow the same protocols as our Sponsored Stories in that they receive a high level of promotion over two weeks, including stickiness to the front of relevant sites and distribution in social media and the associated e-newsletters.
“Tried and tested, our new lead generation offer is an exciting addition to the arsenal of results-driven marketing techniques available here at Techday,” Reibstirn concludes.
If you would like to know more, get in touch with Techday's team of Digital Account Managers for an obligation-free quote for editorial integration and/or advertising. Our team is well trained on how to get the best return on your marketing investment.
With many unique tech news websites within our Techday network, we've got a perfectly targeted site for your next campaign. Call our Asian team on +65 3 1590 565, our Australian team on 1300 092 195, our New Zealand team on 0800 832 4237 or for more information email firstname.lastname@example.org.