Story image

Techday's regional vision for 2016

14 Jan 16

2015 was a year of massive change for Techday.

Among other developments, we became an exclusively digital technology news publisher, we added further websites to our network and our reach extended from a predominantly New Zealand market to a number of targeted audiences throughout Australia and Asia.

One of the biggest drivers behind Techday's success is our resistance to the one-size-fits-all approach, instead offering niche audiences to our marketer clients. This allows us to tune your marketing messages precisely to smaller, more targeted groups, which is hyper-relevant to the readers.

Techday currently operates 12 websites, which are centrally orchestrated and work as a clever network but have different personalities and distinct target markets. It is this approach that we are going to continue developing in 2016.

We intend to add more niche websites to our network to allow our advertisers more targeted and effective marketing campaigns, ultimately extending our reach further into Australia and Asia.

It is this line of action that we hope will help us achieve our goal of being the most agile technology news publisher in the Asia-Pacific region.

We've spent the past couple of years perfecting our new, more nimble approach and we now have it down to a finely-tuned machine. Essentially, we can launch a targeted site and invite your perfect target readers within a matter of weeks.

If you would like to come with us into the digital era, call Techday's team of Digital Account Managers for an obligation free quote for editorial integration and/or advertising. Our team is well trained on how to get the best return on your marketing investment.

With 12 tech news websites in our Techday network, we've got a perfectly targeted site for your next campaign. Call our Asian team on +65 3 1590 565, our Australian team on +61 1300 092 195, our New Zealand team on 0800 832 4237 or for more information email

Mercury Energy sells smart meter business for $270m
“Metrix’s large installed meter base, deep customer relationships and innovation platform, make this a natural acquisition."
Dell EMC embeds security in latest servers
Dell EMC's 14th generation of PowerEdge servers has comprehensive management tools to provide security across hardware and firmware.
Hands-on review: The Logitech R500 laser presentation remote
With a clever ergonomic design, you’ll never have to glance at the device, unless you deliberately look to use the built-in laser pointer to emphasise your presentation.
Noel Leeming slapped with $200,000 fine for misrepresentation
“This prosecution related to multiple consumers in multiple locations. It was not isolated or ‘one off’ conduct.”
What to think about when planning IT infrastructure in schools
An expert with a history of builiding successful IT infrastructure for the unique education sector shares their advice for getting it right.
Review: Should you buy the Fitbit Charge 3?
If you are new the to the world of wearables you might be wondering if Fitbit’s new offering is a good first step. Maybe I can help with that.
The disaster recovery-as-a-service market is on the rise
As time progresses and advanced technologies are implemented, the demand for disaster recovery-as-a-service is also expected to increase.
Dell dominates enterprise storage market, HPE declines
The enterprise storage system market continues to be a goldmine for most vendors with demand relentlessly rising year-on-year.