Fuji Xerox Printers has launched a new initiative, Ultimate Office, in an effort to help channel partners sell to small, medium and large enterprises.

The initiative comes as Fuji Xerox announces a 30% growth in units this year, which David Borg, general manager of Fuji Xerox Printers Australia and New Zealand says has been achieved working with channel partners. "Fuji Xerox Printers is a channel business with significant growth prospects.

"The printing market is no longer about just selling printers, but about delivering complete office solutions tailored to customers' specific business requirements, irrespective of their size.

The company says it is making ‘a serious investment in the channel with the Ultimate Office' which shows its commitment in supporting partners to successfully grow the SME market by providing them with products, solutions and services which address the business customer.  The initiative was introduced at Partner Forum in Sydney, with channel partners taking part in workshops to train them in new products, business process techniques, financial modelling and solutions.

"The Ultimate Office is about making it easy for our channel partners to fully understand and meet the requirements of their customers by delivering a complete offering of products, solutions and services,” Borg says. "These range from enterprise class Multi Function Devices and printers, to technology and finance solutions.

The company is also investing in partner managed print services and is introducing Streamline, a MPS sales training and certification programme.

Other recent channel initiatives from Fuji Xerox Printers include the integrated sales and marketing campaign tool, Channel 1st Connect, and Smart Centre, a partner sales and marketing resources website.