Unitrends has refreshed its Channel and Alliance Program, adding new tools and resources for its channel partners.

The programme aims to allow channel partners to capture more leads, generate greater margin, and create recurring revenue with less integration hassle or support expenses.

In addition to programme updates, Unitrends has named vice president of channel sales Clark Brown as its new channel chief.

Comprised of a team of channel experts, including Unitrends marketing vice president Jennifer Sipala, the award-winning programme delivers benefits to partners via a 100% channel model.

“Unitrends has redoubled its efforts to bolster the channel community in order to strengthen our present and future partner relationships,” says Brown.

“Each innovative new feature, service and programme enhancement announced today was predicated on the sole purpose of enabling our partners to earn more revenue with ease.

The programme includes new resources and benefits, including:

Tiered sales structure - With the transition from a flat partner structure to a tiered format, partners with higher volumes of business will have access to added benefits and advantages in the programme such as deeper discounts, increased lead pass and eligibility for special incentives.

Market development funds (MDF) pool - Rather than a set percentage, MDF gives all partners access to a pool of funds so resources can be allocated on-demand to help partners. This allows Unitrends to tie fund requests to specific partner activities and help partners plan, market and measure the success of their programmes rather than be locked in to set payouts across the board.

New partner portal - The launch of Unitrends' SaaS-based, mobile responsive partner portal helps partners leverage a library of collateral and content to quickly co-brand for various marketing campaigns. Features include new packaged campaigns that partners can easily “white label” and a soon to be released marketing automation service that allows partners to use proven, multi-touch email campaigns to reach customers.

Channel partner advisory board - A powerful new advisory board helps guide the direction of the overall channel programme to ensure future success.

The partner programme includes more than 2,000 partners worldwide including authorised resellers, Silver, Gold and Platinum authorised distributors, certified implementation partners, certified education partners, authorised referral partners, and technology alliance partners among others.

Unitrends is also extending Gold level benefits to Kaseya partners for a limited time.