Progress Software, one of the main players in development, deployment and management of business applications, had previously managed sales of the DataDirect product in-house.
However, after ensuring correct positioning of the product’s new functionalities in the market, it was decided that DataDirect was ready to resume under a reseller model.
Having previously been a successful reseller on behalf of Progress Software for many years in ANZ, the company was excited about the advancements made in the product, including DataDirect Cloud (D2C).
“We are more than confident in Baobab as a reseller for this market," says Peter Fuller, ANZ MD, Progress Software.
"Baobab understands the product and the fundamental needs of our business.
"With Baobab now managing all renewals and new business opportunities in ANZ, we’re excited to see the reaction from our customers and the continued uptake of Data Direct in the region.”
Based in Melbourne, Baobab Software provides software solutions to organisations in Australia and across the Asia Pacific region.
"Given our previous experience with the DataDirect product suite, we are excited to be partnering with Progress Software and look forward to further expanding the DataDirect business in the region," adds Grant Gebert, director, Baobab.
"DataDirect’s market leading connectivity solutions are a good fit for our business model of providing best-of-breed software solutions."