Story image

Virtualisation’s power impact

01 Oct 11

While one of virtualisation’s key selling points is its potential to deliver dramatic savings in terms of server count, footprint, power consumption and cooling requirements for data centres, Eaton Industries is cautioning resellers to be aware of the ‘unique challenges’ it also presents.
The power management solutions company says power and cooling infrastructure – which may have been sufficient for pre-virtualisation needs – can easily become inadequate when data centre performance patterns are radically altered, as they are with virtualisation.
Michael Mallia, Eaton’s product line manager, Distributed Power Solutions, says virtualisation is increasing power density for servers. Where in the past servers may have been 10-20% utilised, ‘now racks have much higher loads – sometimes up to 80%, so you have to make sure the UPS is sized correctly’.
"Resellers need to be talking more about scalable solutions and future proofing UPS and, on the software side, communication with virtualised machines.”
Intelligent Power
The company recently launched its upgraded Intelligent Power Manager software, provided free with UPS, in a move Mallia says ‘is a big value add for the resellers’.
The software allows ‘proper communication’ with virtualised machines, including ‘moving virtual machines from bad power to good power’ he says. "If a UPS battery is running low, it can move to a UPS with good battery capacity. It’s all about using it more efficiently and protecting the integrity of machines.” The software can also send email alarms and automate shutdowns.
Mallia says Kiwi interest in the company’s higher end 5PX UPS, released several months ago, has ‘exceeded our expectations’ and highlights that New Zealand businesses understand the value of higher end UPS protection – and what they are getting for their money.
The company will be running seminars in New Zealand from late Q1 next year, along with launching ‘lots of products’ including racks and more advanced power distribution units.
"Everyone is really searching for energy efficiency today,” Mallia says. "Power is not getting any better and everyone is buying servers. Adding a UPS to a server sale should be easy.
"And keeping power management and protection front of mind is an easy way to add value to sales and an easy way for resellers to increase margins.” 

Kiwis make waves in IoT World Cup
A New Zealand company, KotahiNet, has been named as a finalist in the IoT World Cup for its River Pollution Monitoring solution.
Can it be trusted? Huawei’s founder speaks out
Ren Zhengfei spoke candidly in a recent media roundtable about security, 5G, his daughter’s detainment, the USA, and the West’s perception of Huawei.
Oracle Java Card update boosts security for IoT devices
"Java Card 3.1 is very significant to the Internet of Things, bringing interoperability, security and flexibility to a fast-growing market currently lacking high-security and flexible edge security solutions."
How SMBs can use data to drive business outcomes
With the right technology, companies can capture consumer, sales, and expense data, and use it to evaluate and construct future plans.
Survey shows that IoT is RoI across Asia Pacific
A recent Frost & Sullivan survey across Australia, Hong Kong and Singapore shows that IoT deployment improves business metrics by around 12%.
Sophos hires ex-McAfee SVP Gavin Struther
After 16 years as the APAC senior vice president and president for McAfee, Struthers is now heading the APJ arm of Sophos.
Security platform provider Deep Instinct expands local presence
The company has made two A/NZ specific leadership hires and formed several partnerships with organisations in the region.
Half of companies unable to detect IoT device breaches
A Gemalto study also shows that the of blockchain technology to help secure IoT data, services and devices has doubled in a year.