Story image

VMob wins big at global conference

01 May 15

VMob, the Kiwi mobile personalisation platform, has scooped up three awards at the I-COM big data conference in San Sebastian, Spain.

The company was awarded top honours in the Data Venture Challenge and the Data Creativity Award, along with the Overall Data Venture Challenge Award.

VMob was up against finalists from across 14 different countries including global brands including Unilever, start-ups such as KlickPush (USA) and worldwide media agencies including MediaCom and OMD.

Scott Bradley, VMob CEO and founder, says the global recognition of the awards is testament to VMob’s proven success as a mobile marketing platform.

“Winning at the I-COM awards last year was exciting and to come back this year and achieve an even higher accolade shows what we are doing is working.

“We are honoured to be recognised by the judging panel, who are all leaders in their respective fields.”

“The I-COM awards aren’t about designing a pretty app or a having a creative concept that wins social media attention – the criteria looks at how data can be used to drive real, measurable business results through marketing – and VMob has achieved just that,” Bradley says. 

VMob leverages a range of data points from the mobile device of a shopper, along with collating data from a range of external sources and connected devices such as weather services, beacons and in-store computer systems.

Using Microsoft Azure cloud technology, the VMob platform is then able to analyse this data in real-time to personalise and provide relevant content for millions of mobile users.

Bradley says the award highlights the importance of big data in business today and how measurable business results can be delivered with the data.

“In winning the I-COM awards, VMob has shown that smart marketing is not just about collecting large data sets; the crucial advantage is in collecting relevant, real-time data and then using that data to create a uniquely personalised experience for each customer,” he says.

Award winners were judged by a jury and board of advisors, industry experts including the largest global digital agencies and data-driven marketing specialists from around the world. 

Kiwis make waves in IoT World Cup
A New Zealand company, KotahiNet, has been named as a finalist in the IoT World Cup for its River Pollution Monitoring solution.
Can it be trusted? Huawei’s founder speaks out
Ren Zhengfei spoke candidly in a recent media roundtable about security, 5G, his daughter’s detainment, the USA, and the West’s perception of Huawei.
Oracle Java Card update boosts security for IoT devices
"Java Card 3.1 is very significant to the Internet of Things, bringing interoperability, security and flexibility to a fast-growing market currently lacking high-security and flexible edge security solutions."
How SMBs can use data to drive business outcomes
With the right technology, companies can capture consumer, sales, and expense data, and use it to evaluate and construct future plans.
Survey shows that IoT is RoI across Asia Pacific
A recent Frost & Sullivan survey across Australia, Hong Kong and Singapore shows that IoT deployment improves business metrics by around 12%.
Sophos hires ex-McAfee SVP Gavin Struther
After 16 years as the APAC senior vice president and president for McAfee, Struthers is now heading the APJ arm of Sophos.
Security platform provider Deep Instinct expands local presence
The company has made two A/NZ specific leadership hires and formed several partnerships with organisations in the region.
Half of companies unable to detect IoT device breaches
A Gemalto study also shows that the of blockchain technology to help secure IoT data, services and devices has doubled in a year.