One of the industry leaders in Application Delivery Networking F5 Networks has revealed the company’s first global distribution partner in the form of the Westcon Group.
The value-added distributer of security solutions now allows F5 to offer global programs for traditional partners, managed service providers (MSPs), and global cloud providers.
Both companies say the partnership will provide deeper security engagement and competency, enabling the F5 channel to better address worldwide market opportunities.
After previously serving as an F5 distributer in the Americas, Europe, Africa, Asia Pacific and the Middle East, today’s announcement signals the expansion of Westcon’s authority to distribute F5 solutions in to new countries to deepen the companies’ strategic relationship.
Through this partnership with Westcon, F5 say they can effectively streamline and unify distribution services to address global initiatives, while developing worldwide programs to better address partner and customer priorities
The Seattle-based networking appliances company also believes the deal with help leverage channel sales distribution investments and resources across the globe.
"Organisations are increasingly global in nature, and our channel partners need specialized worldwide programs to satisfy new requirements,” said Dean Darwin, SVP, Worldwide Partner Organisation at F5.
"Cloud and service providers need a standardized approach to efficiently support all types of users and business efforts around the world. Through the partnership, we’ll be able to leverage Westcon’s network of globally focused resources and better serve the security and IT needs of customers worldwide.”
F5, who revealed pay-as-you-go billing model for its ADN solutions in June, made the announcement at their Agility Summit, an invitation-only customer and partner conference, held in New York.
"Westcon prides itself on working with premier technology vendors to jointly address the most challenging IT priorities of our diverse partner base,” said Bill Corbin, Executive Vice President of Global Vendor Relationships, Westcon Group.
"In particular, organisations look to us to ensure their network and connectivity solutions are reliable, secure, and supported every step of the way. We’re excited to share this broad-based, global expertise with F5, helping customers get the most out of F5’s powerful security and Application Delivery Networking solutions.”