Story image

Which NZ retailer is leading the pack on Google?

14 Apr 15

Digital marketing firm FIRST Digital has released a new industry report showing which appliance retailers are ranking on Google. 

FIRST investigated the organic search engine rankings for New Zealand consumer searches focused on buying home appliances and whiteware, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. 

In addition, a consumer survey was carried out to discover which home appliance stores are popular with Kiwis wishing to buy products online.

The RBR analysis reveals that Harvey Norman currently takes the lead in natural search rankings and is the most visible site in the home appliances market in Google search engine results, compared it its major competitors.

However, FIRST Digital says Harvey Norman is only slightly ahead of its closest competitor, Noel Leeming. “Overall, there are only three companies that have an RBR over 15%, which means that there is a lot of room for growth,” the company says.

“The home appliances market is highly competitive, urging players to optimise their RBR to get ahead of their competition,” the company says. 

FIRST also found out that majority of the home appliances websites have a very low organic Rankings Based Reach (RBR) score, less than 2%. This represents a big opportunity for natural search optimisation. 

“Popular search phrases are missing from most sites and in most cases very little is being done with organic search,” the company says.

“By having a well-executed digital strategy that integrates both organic and paid search should be a key customer acquisition channel for stores offering home appliances, driving revenue and growing the stores share of digital spend,” it says.
FIRST says the mix of physical and virtual shopping will continue which means retailers must optimise the click and collect capability of their online sites, and add more value to normal in-store activities through seamless user experience and aggressive promotional efforts online.

Survey reveals CX disconnect is risky business
Too much conversation and too little action could lead companies to neglect, lose, and repel their very lifeblood, according to Dimension Data.
Eaton launches portal and revamped partner programme
The portal has many features including a training academy, monthly promotions, rewards and a 24-hour turnaround on deal registrations.
8x8 appoints A/NZ channel senior manager
Joins 8x8 after time at Oracle, Avaya and Optus to managing 8x8’s growing team of partners across the region.
Interview: Chillisoft and LogRhythm ready for the NZ channel
ChannelLife talks with Chillisoft CEO Alex Teh and LogRhythm A/NZ sales director Simon Howe about their plans for Kiwi cybersecurity partners.
Check Point launches hyperscale network security solution
With Check Point Maestro, organisations can scale up their existing Check Point security gateways on demand.
Trend Micro’s telecom security solution certified as VMware-ready
Certification by VMware allows communications service providers who prefer or have already adopted VMware vCloud NFV to add network security services from Trend Micro.
Logitech wins awards for the art of good design
What makes a good design? Logitech may know a thing or two about that.
Chillisoft nabs LogRhythm as next major vendor
Chillisoft signs on the global SIEM provider as it continues to expand its solution portfolio for the growing cybersecurity market.