It’s been on the cards for months but as of this month Cellect, IT Wholesale and CDW have rebranded under the Cellnet banner.The move follows that of its Australian parent, Cellnet Group Limited, which rebranded last year.John Dunbar, Cellnet NZ general manager, says his company now offers an impressive selection of international brands across IT and telco and is poised to take full advantage of the continuing convergence between these markets.In keeping with the rebranding, Cellnet has announced a vision statement – Distribution Partner of Choice – to deliver value through people, product and partnerships.“Our vision is to be the distribution partner of choice for the companies we do business with by ensuring our customer and vendor relationships are profitable for all. We appreciate our business partners have a choice of distribution partner and we respect that,” says Dunbar.In order to meet its vision statement the company has appointed a number of new customer service, sales and marketing staff over the last few months.Dave Clark, Cellnet NZ marketing manager, says the company now has people on the ground in the South Island and lower North Island regions.“That gives us increased national coverage and, in addition, we’ve created three Auckland sales and marketing positions which means the team is now at full strength,” he says.Meanwhile, on the other side of town, Renaissance has launched Wacom’s pen tablet product, Bamboo, to the market.Megan Reelick, brand manager for peripherals at Renaissance, says Bamboo marks an important milestone for Wacom.“It’s been developed to provide all computer users with a completely new way of communicating and interacting with a computer,” she says.Reelick says Renaissance and Wacom believe that working with a digital pen will become a mass phenomenon and both companies will work to develop this as part of a new digital lifestyle.And finally, happy birthday to Exeed, which celebrates five years of business this month. Directors Andrew Bain – not Baine as we incorrectly printed last month – and Justin Tye talk about the path to success in a guest column on page 64 of this issue.