Relationship Business Management solutions provider Zuora has announced it has appointed Carla Glavonjic as its first ever marketing manager for Australia and New Zealand. Based in Sydney, Glavonjic will be responsible for increasing brand awareness, generating sales leads, managing partner and alliance marketing and working closely with the fast growing regional sales team. The company says Glavonjic joins Zuora with more than eight years' marketing experience across several industries including IT, media and education, and is skilled in developing and executing marketing strategies through multiple channels including social, online and event marketing.
The New Zealand market is extremely appealing to Zuora, according to Greg Cullen, vice president, sales ANZ, Zuora.
“Off the back of solid economic growth and very positive business conditions engineered by the New Zealand government, there is a burgeoning and healthy start up community that is embracing new business models including subscriptions to monetise their services,” he says.
“At the same time, larger organisations are being disrupted and looking to change the way they engage with clients directly, in essence building tangible and closer relationships.
“Coupled with New Zealand's culture of innovation, this means that New Zealand is a hot market for us and we will continue to invest in the quarters ahead." Glavonjic was previously at LinkedIn where she was ANZ marketing manager. During her three years with the organisation, she launched LinkedIn's on the ground marketing support for its Talent Solutions and Sales Solutions business in ANZ.
Her earlier marketing career experience was gained at organisations including IBM, Fairfax Media, Slattery IT and Macquarie Graduate School of Management. “We are delighted to have a marketing manager with the experience and market understanding that Carla has to help drive our business forward in key markets,” says Cullen.
“As companies in all markets benefit from the advantages of the subscription economy, Carla's recent experience is highly prized and we look forward to her launching marketing programs that will enable us to strategically engage with our customers and partners.”
Zuora helps companies transition to the subscription economy. “Enterprise leaders and high-growth companies alike use Zuora's multi-tenant cloud platform to launch, scale and monetise their subscription services,” the company says. “Zuora's applications work where traditional ERP applications fail.
Built from the ground up by SaaS industry veterans from salesforce.com, PayPal, and Netsuite, Zuora clients include Dell, Intuit, Deloitte, Yellow Pages, Hewlett Packard, Zendesk, Box, Marketo, Zillow, Trip Advisor, Informatica, Tata Communications, News UK, The Financial Times, and Xplornet.