Pricing stories

OpenAI launches GPT-5.4 with “Thinking” mode and native computer control, targeting advanced coding, office workflows and safer automation.

Guidewire touts 'insurance-grade AI' as it uses generative tools to speed risk, claims and pricing decisions for cautious insurers.

Cricut debuts Joy 2 and Explore 5 Essential Bundles in Australia and New Zealand, pairing updated hardware with revamped Design Space tools.

NetSuite debuts AI finance tools and a low-code integration platform to streamline closes, pricing, reporting and cross-app workflows.

Owl Labs launches Meeting Owl 5 Pro, a 360° hybrid room hub with HDMI, Ethernet and IT tools, starting at GBP £2,399 in the UK.

Cruxy names Rebecca Osman CFO and COO to spearhead international expansion and deepen work with private equity-backed tech firms.

OpenAI launches a Codex macOS app, turning ChatGPT into a multi-agent coding hub with workflows, skills and tighter desktop security.

AlphaTheta launches RMX-IGNITE effector with 3-band FX, sampler and Loopcloud sounds, priced at EUR €1,199, GBP £1,039 and USD $1,199.

IDeaS wins twice and places once at the 2026 HotelTechAwards, underscoring growing demand for connected hotel revenue and planning tools.

OWC launches 8TB Envoy Ultra, a rugged bus-powered Thunderbolt 5 portable SSD claiming over 6,000MB/s speeds and IP67 protection.

OWC unveils a certified 2m Thunderbolt 5 USB-C cable, promising full-spec bandwidth, power and display support for Mac, PC and USB4 gear.

Elite appoints former law firm executive Kirk Rogers as Head of APAC Sales to drive its next phase of legal tech growth across the region.

Value for money drives online customer sentiment three times more than price, delivery speed or product quality, a study of reviews finds.

Ignition platform fuels more than USD $3.1bn in 2025 client revenue as 8,500 firms automate billing, payments and pricing decisions.

Anthropic launches Claude Opus 4.5, enhancing coding, reasoning, and security with improved performance and resistance to cyber attacks.

Guidewire has launched PricingCenter, a new app to help P&C insurers speed up pricing changes with greater accuracy and real-time market responsiveness.

RØDE expands its Wireless Micro range with new red, orange, and blue models at USD $99, offering creators vivid colour choices and enhanced mobile features.

Apple launches AirPods Pro 3 at AUD $429, featuring advanced noise cancellation, heart rate sensor, and live translation across multiple languages.

NexGen Cloud launches Hyperstack AI Studio, an end-to-end AI platform for enterprises, offering scalable, secure development on a usage-based pricing model.

Vertice has secured $50 million in Series C funding, boosting its total to over $100 million, aimed at enhancing global procurement processes.