Social commerce stories

Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.

Ecommpay launches a free fraud guide for online retailers as UK payment fraud hits GBP £1.17 billion and AI-driven scams rapidly escalate.

YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.

Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.

Exactly.com predicts AI agents, social commerce and omnichannel retail will redefine trust, convenience and control in 2026 shopping.

AI agents, circular retail and tighter rules will upend shopping by 2026, Akeneo warns, as poor product data threatens brand visibility.

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.

Q4 says that as AI reshapes CFO roles, finance chiefs are facing detailed questions on AI strategies, capital allocation, and future compliance costs.

In 2026, logistics will pivot towards proven robotics, practical AI, cloud resilience, and enhanced visibility to tackle rising complexity and costs.

AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.

Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

Australian retailers face growing cyber threats; prioritising Enterprise Mobility Management is vital to protect customer data and maintain trust.

Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.

Over a third of APAC consumers now use AI for shopping, boosting convenience and new brand discoveries, says Adyen's 2025 report.

A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.

A new SOTI report highlights rising consumer concerns over data security in social commerce, as 54% would avoid retailers using AI to track purchases.