Even with 19 years in the tech news space, TechDay still finds that there are a range of things people misunderstand about how we operate.
Here are 10 common misconceptions about us.
1. TechDay is a niche publisher
We're proudly just focused on technology, although we see that as a strength.
We currently have 13 team members.
We've also written 525,062 stories so far, which have been read over 484 million times.
Additionally, all our stories appear on Google News, ensuring they have a phenomenal reach.
2. TechDay is a Kiwi publisher
While our founder Sean Mitchell is a Kiwi, and we have a range of New Zealand sites, 94% of our business is not connected with NZ.
TechDay operates 57 sites worldwide, with our largest markets being Australia and the UK. We launched in Canada & the US in April 2025.
We have a great set of sites in Singapore and India, too.
3. TechDay is a site in itself
TechDay is the company name and not a site in itself. While we do have TechDay sites, they serve as portals that link to stories on our other sites.
We operate a network of 57 websites across North America, Europe, and APAC. Each of our sites has a unique audience, covering different sectors or topics within the technology space.
For example, SecurityBrief is read by cybersecurity decision-makers, while CFOtech is read by financial decision-makers.
4. TechDay operates a pay-to-play model
Untrue.
While we do have a range of native advertising and paid content options, 91% of our stories are earned media.
This means if your company has some recent news it's eager to share, you can send press releases to editors@techday.com. They'll be considered part of our usual news cycle, and if selected, you'll also automatically receive links to the story once it's live on our sites.
5. TechDay is expensive
Nope.
For paid content, our options start from $1,450 as a one-off price, which can be used for publishing bylines, video interviews, written interviews and so much more.
Although what we really prefer to do is partner with your organisation and work on long term coverage & interviews.
6. Reviews are paid
Rarely are reviews paid, we only charge when you want call-to-action links to a retailer or your website.
The main stumbling block we find for unpaid reviews is that the reviewer wants to keep the product. Which is why we ask that you gift the product to the reviewer, then its much easier for us to find a taker.
You can find out more about the review process and fill in an application form here.
7. You have to pay per site or region
Not true.
One of the key advantages of how TechDay operates is that each story runs on 3-5 of our sites. Compared with other publishers that just run one or a couple of sites, your news or paid content can have huge reach across our network.
For example, a thought-leadership piece we are publishing for you could be published on multiple sites and even across North America, Europe, and APAC, when relevant.
8. We have rigid deadlines for receiving content
Incorrect.
We don't have a set timeframe for publishing content. When you purchase sponsored content, you have up to 12 months to use the credit.
However, the sooner you get it to us, the sooner you reap the rewards of getting it in front of your target audiences!
9. Content you've paid to be written takes a long time
Wrong.
While we do take our time to ensure you get the best quality content, when you pay for us to write content for you, we aim to have a fast turnaround that gets you what you want quickly.
This means if you purchase a story with us, you'll be waiting a maximum of a few days rather than weeks or months for it to be ready.
10. You won't know how well a campaign performed
Yes, you will!
If you book a campaign with TechDay, you'll get our fantastic SuperMetrics reporting showing stats such as how many clicks the content generated and how many people clicked through to the links you've included.