A10 Networks unveils new partner program to 'empower channel growth'

Application technology firm A10 Networks has launched its new A10 Affinity Partner Program in Australia and New Zealand, designed to empower channel growth.

As a result, affinity partners will gain access to the resources and enablement they need to lead with A10 solutions and grow their business.

Core benefits of the program include vendor investments in program offerings, profitability, and training/tools.

“The new A10 Affinity Program is the best partner program I have seen in my career as a vendor," claims Greg Barnes, Managing Director, ANZ, A10 Networks.

"It empowers our partners to drive engagement, inspire growth, and become more successful.

“A10 is making a significant investment in expanding our channel resources, providing training on solutions such as the Thunder Series, and developing certification.

"We’ve got the people, products, and programs to make our partners succeed.”

The new A10 Affinity Partner Program offers three tiers: Platinum, Gold, and Bronze, while providing deal registration rewards for partners who make investments in customer development with significant extra discounts for deal registration.

The channel partner onboarding program prepares partners with foundational and solution selling knowledge of A10 capabilities, along with the sales and technical training which includes information on how A10 will enable partner success, positioning and pitching A10 enterprise and virtualisation solutions, and sales assessment.

“Partners are an essential part of A10’s growth strategy and success,” adds Ray Smets, A10 Networks vice president of worldwide sales.

“Now is an ideal time for us to reward our partners by investing in this important channel program and growing our global footprint.

"A10 has the breadth and depth in our portfolio to really help our partners succeed.”