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Aggressive Samsung goes for the jugular in 2014

07 Jan 14

Samsung has underlined its technology clout in TVs, mobile devices and home appliances by launching a range of category-defining products at the 2014 International CES today.

In releasing the company’s product portfolio for the coming year, the South Korean tech giant’s co-CEO Boo-keun Yoon claims the firm is sitting at the “cutting edge of innovation.”

“Our approach of combining deep consumer insight, engineering excellence, software innovation, and clever design is making Samsung the global technology leader,” Yoon says.

Outlining his vision for the future of the consumer electronics industry, Yoon says four mega trends were shaping the technology demands of consumers: connectivity, urbanisation, aging, and new environmental and societal risks.

“The Home of the Future has to protect, be flexible, and be responsive and needs technology that will connect all the digital dots in the lives of consumers,” Yoon says.

“Samsung is in a better position to deliver solutions for the ‘Home of the Future’ than anybody else - helped by our broad product range, integrated development and manufacturing, and our large global network of partners.”

Among Samsung’s key products launched at CES 2014 are:

· The World’s Largest Curved UHD TV, with a 105-inch screen and a cinematic 21:9 aspect ratio with 11 million pixels for a 5,120×2,160 screen resolution.

· Samsung U9000 Series Curved UHD TVs – The World’s First Curved UHD TV, which is a CES Innovations Design and Engineering Awards honoree and Samsung’s flagship TV for 2014. The U9000 series is completed by 65-inch and 55-inch Curved TVs, all with a minimal base and ultra slim bezels.

· The Samsung’s 12.2-inch Galaxy NotePRO and TabPRO tablets present mobile users with an industry-leading WQXGA display, offering crystal clear resolution with more than 4 million pixels, for a best-in-class tablet experience for both content consumption and powerful productivity. The Samsung Galaxy NotePRO and TabPRO line is completed by the Galaxy TabPRO 10.1-inch and 8.4-inch as well. All Galaxy NotePRO and TabPRO tablets are running the most recent version of Android 4.4.

Samsung also announced partnerships with global media and content companies such as Amazon, Comcast, DIRECTV, M-GO and Netflix, designed to "deliver the best UHD experience."

Blazing a path for the ‘Home of the Future,’ the tech giant is also demonstrating its new Smart Home service, an integrated platform for appliances and devices that enables consumers to control their home with a single app – from the lights and air conditioning to kitchen appliances and security systems.

What are your first impressions of Samsung's new product range? Can they top the market? Tell us your thoughts in the comments below

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