Be proactive, not reactive, says Distribution Central

Distribution Central is taking a disruptive distributor approach in order to help resellers meet the needs of today's customer, says Steve Jones, Distribution Central APAC general manager.

The company is working on a new cloud platform that should be available next February or March, says Jones.

He says the model that has been in use for the past 18 months is under going a complete re-write. The new platform will represent existing vendors and new vendors and will be available at the beginning of next year.

Jones says this is part of a renewal of Distribution Central, with the new mantra “proactive instead of reactive”.

He says Distribution Central considers itself a disruptive distributor, and this plays a part when investing in new technologies.

"We like to bring disruptive technology on board," he says, and invest in new technologies that will make a difference.

He says end users are no longer just buying a brand name, but instead  are looking for solutions.

In response to this, Jones says Distribution Central is bringing together a whole lot of vendors to provide one solution.

“Where we see our business going, is allowing resellers to buy one SKU, but it may have 150 SKUs behind it,” he says.

Jones says rather than selling one product, Distribution Central is working out how to provide solutions to today’s customer’s needs.

He says you can expect Leep to change in the next six months, with the drive toward disruptive engagement.